Client:

Parfums Christian Dior

Title:

J'adore

Media:

TV and Cinema

Director:

Nick Knight @ Stardust Visions

Creative Director:

Tom Hingston @ Dior

Process:

We worked in Flame at HD resolution to provide greater quality for the cinema version. We created a seamless extension of the liquid silk, where we meticulously blended multiple fabric passes into the single camera move. Other subtle effects were added such as hair elements, eye and fabric glints. Charlize Theron's blink was isolated and choreographed in Flame to sync with the post-designed flash. Following a specialist motion control pack shoot, our Flame Artist worked to create and then blend the opening bottle sequence and finally composite the molten CGI effects which resolve to the J'adore logo.