Client:

Heinz

Agency:

Leo Burnett

Photographer:

Andy Earl

Media:

National Magazines

Process:

After Andy Earl had shot partly dressed location photography, Tag stepped in to complete the illusion. Using various shots of plants and other foliage the images were carefully composed to create the impression of large scale crop growth. The butter squash growth around the 'Gherkin' was achieved by using studio photography of a scale model and grafting it onto the real image.