Client:

Vodafone

Media:

Outdoor

Agency:

BBH

Process:

We were tasked with managing the print on all Global airport campaigns (interior and exterior postings). Upon receipt of media schedules we liaised with the relevant site owners to collect the delivery posting deadlines and technical specification information. From masters supplied we fulfilled all sizes and via our international adaptation team the language adoption or adaptation requirements. Proofs were then taken and sent to creative agency for sign-off.

On approval, printing specifications are applied to ensure continuity of output on various substrates and finally all files and proofs are distributed to the Tag roster print suppliers.