Client:

Smirnoff/Diageo

Media:

OOH & Press

Agency:

JWT

Process:

To provide photography and creative retouching for new product launch making 'the bottle look great!' in the USA.

We worked closely with all key players including art director, art buyer and other JWT agency staff, at the initial pre production meetings. Our team in New York provided all retouching to initial bottle image and then photographed bottle cap in various manipulated poses to mimic a lime wedge. New York extensively retouched final images to create a unique brand launch. All achieved in very tight turnaround time.