Client:

Absolut

Brief:

Absolut wanted to de-couple production from the creative agency and work with Tag as the global production agency for all advertising materials across all media (press, outdoor, cinema, radio and online).

Process:

A customised online solution was built for Absolut to facilitate this service. The system enables Absolut to capture and approve media bookings and costs centrally as well as track, manage and approve all stages of production from creative approval through to delivery of final materials. It also offers an online image bank for all visual imagery across all media types which then can be ordered and filtered into media schedules or downloaded directly and used in all local markets.