Client:

Royal Bank of Scotland

Brief:

RBS required a two-tier marketing solution:

• To centralise all their group press/poster/direct mail marketing production activity with Tag
• A central marketing and communications portal for all brand collateral accessible by all RBS markets, creative agencies and media agencies.

Process:

Tag act as central production agency for all RBS print, press and direct mail marketing activities. Tag also provided RBS with a bespoke online marketing portal. This system allows all parties in the RBS marketing process to collaborate, providing marketing management information and automating a great deal of the marketing process.