Client:

Royal Bank of Scotland/Direct Line

Agency:

Clemmow Hornby Inge/Hall Moore CHI

Media:

Press/Posters/DM/TV

Process:

The hero telephone and mouse are created in Lightwave and they are then lit and rendered to any angle/scenario specified. The beauty of this method is the complete flexibility it offers, allowing the agency to place the hero phone and mouse in any situation quickly and efficiently with no need for expensive photography or further retouching.